Why Zelensky won the presidential election in Ukraine

image from bbc.com

Millions of voters did not vote for Zelensky, but against Poroshenko.


Before the elections, a corrupt broke out in the defense complex. Friends of the old president Poroshenko profited from supplies to the army. But they did not suffer any punishment. Millions of Ukrainians came to the conclusion that war is beneficial for Poroshenko, the growth of his wealth in recent years is correlated with the fall in their income and the growth of victims of war.

Why precisely Zelensky? He had a brilliant election campaign. While other candidates spent money to attract attention, thousands of Zelensky fans carried money to be at his concerts. While other candidates spent money on expensive television advertising, Zelensky came to the television viewer as the hero of a television series - the new anti-corruption president. Instead of the boring programs of other candidates, the viewer remembered the vivid image of the president of the people and for the people.